Ingredients

Abyssinian Oil (Crambe Abyssinica Seed Oil)

A lightweight oil naturally rich in erucic acid and omega fatty acids. It absorbs quickly and leaves a velvety finish, making it excellent for conditioning the skin without greasiness. In our Dead Sea Mud & Charcoal Facial Soap, it helps counteract the drying effects of deep cleansing, replenishing moisture and leaving the skin feeling soft, supple, and refreshed after every wash.

- used in the Dead Sea Mud & Charcoal Facial Soap

Acetyl Tetrapeptide-5

Acetyl Tetrapeptide-5, it can reduce vascular permeability, thereby reducing water accumulation in eyelid tissue. It can also inhibit ACE (Angiotensin Converting Enzyme) activity and relieve vascular pressure, so as to improve eye bags and dark circles. In addition, it can also inhibit glycosylation and reduce collagen cross-linking, so as to reduce eye bags and wrinkles.

- used in the Concealer

Aluminum Starch Octenylsuccinate

Aluminum Starch Octenylsuccinate is a highly refined starch derivative known for its exceptional oil-absorbing properties. It helps reduce unwanted shine and leaves the skin with a smooth, matte finish. In our lip products, it plays a key role in creating that “no-shine” look, improving comfort while maintaining a dry, natural feel.

- used in the Matte Lip Balm

Activated Charcoal

Porous by nature, it acts like a magnet for dirt, oil, and impurities. In our soap, it helps unclog pores, absorb excess sebum, and refine texture, leaving skin feeling fresh and balanced. Chosen for its safety and effectiveness, it delivers a deep cleanse without stripping essential moisture.

- used in the Dead Sea Mud & Charcoal Facial Soap

Native Australian Extracts

We highlight the power of Australia’s native botanicals through carefully selected extracts. Each is chosen for its unique profile of antioxidants, vitamins, and phyto-compounds, backed by modern extraction methods that preserve their potency. Sustainably and ethically sourced, they bring resilience from the wild into our formulas—delivering hydration, protection, and revitalisation in ways only these remarkable plants can.

Beeswax Synthetic

Synthetic Beeswax is a super effective ingredient made to match the properties of natural beeswax. It is primarily a moisturising agent that also helps some formulations achieve their rich and creamy textures. Its a safe ingredient and is good for the skin consising primarily of C18-30-alkyl ester of C16-32 fatty acids, C16-32 fatty acids and C22-34 alkanes. Notably, synthetic beeswax is vegan and halal.

- used in the Matte Lip Balm

Boron Nitride

Boron Nitride is a synthetic filler that has a silky texture and can improve the slip and blendability of pigments. This gives the smoothest, creamiest feel to powders, improves application and, in our opinion, makes our powders enhance the luminosity and brightness of your face. Its hexagonal crystal structure provides a silky and smooth feel, good slip and excellent skin adhesion properties which enables makeup stay on the face for long periods of time.

Caffeine

Caffeine is far more than your morning pick-me-up. When applied to the skin, it is a high-performance cosmetic ingredient known for helping reduce the appearance of tired, puffy eyes while providing antioxidant protection against everyday environmental stress. One of caffeine's best understood actions is its ability to temporarily constrict superficial blood vessels. Around the delicate eye area, this can help reduce the appearance of puffiness, making the eyes look fresher and more awake. For this reason, caffeine has become a staple ingredient in premium eye creams and targeted skincare formulations. Caffeine is also a powerful antioxidant. It helps defend the skin against free radicals generated by UV exposure and pollution, reducing oxidative stress that can contribute to premature skin ageing. Research has shown that topical caffeine can support healthier-looking skin by helping protect skin cells from everyday environmental damage. At MKND, we combine Caffeine with Niacinamide (Vitamin B3) because they complement each other exceptionally well. While caffeine helps minimise the appearance of puffiness and signs of fatigue, niacinamide strengthens the skin barrier, improves moisture retention and helps even skin tone over time. Together, they create a more refreshed, well-rested appearance while supporting healthier skin beneath the concealer. For men, this combination is particularly effective. Late nights, long workdays and stress often show first around the eyes. Rather than simply covering dark circles, MKND Concealer uses skincare-grade actives that help improve the overall appearance of the under-eye area while delivering natural-looking coverage. Like all cosmetic ingredients, caffeine works best with consistent use as part of a daily skincare routine. Its role is to visibly improve the appearance of tired skin, not to replace sleep—but it can certainly help you look like you've had more of it.

- used in the Concealer

Caprylic/Capric Triglyceride

Caprylic/Capric Triglyceride is a classic emollient derived from renewable natural raw materials. It is produced from vegetable Glycerine and fractionated vegetable fatty acids. As it contains a mix of fatty acids that helps replenish the skin and resist moisture loss. It acts as an excellent emollient, dispersing agent and skin-replenishing ingredient. It is especially suited to sensitive and oily skin.

- used in the Matte Lip Balm

Caprylyl Methicone

Caprylyl Methicone is a lightweight silicone that gives products a silky, non-greasy feel. It spreads easily over the skin, helping other ingredients absorb more evenly. We include it to make application smooth and weightless, leaving no heavy residue. It is biodegradable and considered safe, making it a modern alternative to heavier oils.

Castor Oil

Castor oil has unique emollient and humectant qualities, meaning it both conditions the skin and helps attract moisture to it. We use it in our soap to create a dense, creamy lather that enhances the cleansing experience. Beyond the rich foam, it ensures your skin feels refreshed and hydrated after each use, making daily washing more comfortable.

- used in the Dead Sea Mud & Charcoal Facial Soap

Cetearyl Dimethicone Crosspolymer

This crosspolymer combines Dimethicone with fatty alcohols, giving products both silky slip and stability. It helps thicken and stabilise formulas while cushioning the skin with a soft touch. We use it to achieve consistency and comfort in our products, ensuring they perform smoothly every time.

- used in the Concealer

Coconut Oil

Coconut oil is prized for its natural cleansing strength and ability to produce a light, bubbly lather. In our formula, it works hard to lift away impurities while also supporting the skin’s protective barrier. This balance means you enjoy a deep, thorough cleanse that still leaves the skin feeling supple, smooth, and ready for the day.

- used in the Dead Sea Mud & Charcoal Facial Soap

Colourants

Colour is at the heart of makeup, and we use only pigments that meet the highest standards of quality and consistency. Our colourants — including iron oxides and lakes — are chosen for their proven stability, ensuring every batch delivers the same shade accuracy and performance. They provide rich, even tones that blend seamlessly on the skin and remain true from the first application to the last. We do not use cheap or unregulated pigments, which can vary in quality or raise safety concerns. Instead, we rely on professional-grade, tested colourants that are trusted across the cosmetic industry. This guarantees not only a refined, natural-looking finish but also peace of mind that every shade is both safe and dependable.

Dead Sea Mud

Mineral-rich, with magnesium, calcium, and potassium, it purifies while gently exfoliating and nourishing the skin. In our soap, it works to lift away impurities and support a healthy-looking complexion. Ours is ethically sourced to ensure both premium quality and protection of this unique natural resource.

- used in the Dead Sea Mud & Charcoal Facial Soap

Dimethicone

Dimethicone is one of the most widely studied skincare ingredients, praised for its safety and performance. It forms a breathable layer on the skin that locks in hydration while smoothing texture. In our formulas, it helps create a refined finish and long-lasting comfort without clogging pores.

Dimethicone Crosspolymer

Dimethicone Crosspolymer is a gel-like silicone that provides structure and luxurious texture. It enhances the smooth feel of creams while absorbing excess oil on the skin’s surface. This dual action keeps products elegant and lightweight, balancing comfort with performance.

Dimethicone, Dimethiconol

This pairing blends the silky glide of Dimethicone with the flexible film-forming ability of Dimethiconol. Together, they create a breathable shield on the skin that enhances smoothness and locks in moisture. They help our products stay comfortable, protective, and long-wearing.

Dimethicone/PEG-10/15 Crosspolymer

This ingredient binds water- and oil-based components, keeping formulas stable and elegant. It provides a silky gel texture while delivering hydration evenly across the skin. We include it so the product feels modern, smooth, and balanced — never heavy or greasy.

- used in the Concealer · Primer

Dipotassium Glycyrrhizate

Dipotassium Glycyrrhizate is a highly purified derivative of licorice root (Glycyrrhiza glabra) valued for its exceptional skin-soothing properties. It is widely used in modern skincare to calm visible redness, reduce irritation and support a healthy skin barrier, making it particularly beneficial for skin exposed to frequent shaving, environmental stress and daily grooming. Unlike ingredients that simply moisturise the skin, Dipotassium Glycyrrhizate works by helping regulate the skin's inflammatory response. Research has shown it can reduce the production of several pro-inflammatory signalling molecules involved in redness and irritation while supporting the skin's natural recovery processes. This is why it is commonly found in products formulated for sensitive, reactive and post-treatment skin. For men, these benefits are especially relevant. Regular shaving can disrupt the skin barrier, causing micro-irritation, redness and discomfort even when no visible cuts are present. Dipotassium Glycyrrhizate helps calm this low-level inflammation while supporting the skin's ability to retain moisture, leaving the complexion looking healthier, smoother and more even. Emerging research also suggests it may help regulate excess sebum and improve skin comfort in oily or blemish-prone skin, making it a valuable ingredient for men who experience shine without wanting heavy creams. At MKND, we value ingredients that deliver genuine skin benefits rather than temporary cosmetic effects. Dipotassium Glycyrrhizate was selected because it helps reduce the visible signs of irritation whilst supporting long-term skin health—an ideal partner for high-performance men's cosmetics that are designed to improve both appearance and skin condition over time.

- used in the BB Cream

Disteardimonium Hectorite

A mineral-based clay that plays a key role in stabilising and thickening cosmetic formulations. In our BB Creams, Concealers and Primer, it ensures pigments remain evenly dispersed so shades apply smoothly and stay consistent throughout wear. Beyond stability, it enhances texture, giving the formula a silky, blendable quality that improves application and finish.

- used in the Concealer · Primer

Dunaliella salina

This extraordinary microalga thrives in the harsh, saline waters of Australia’s Pink Lakes, where intense sunlight and high salt levels would overwhelm most life. To survive, it produces exceptionally high levels of carotenoids — natural pigments with powerful antioxidant activity. These carotenoids not only give the lakes their striking pink hue but also help protect skin against oxidative stress, support elasticity, and promote a healthy, radiant tone. Rich in amino acids and carbohydrates, Dunaliella salina also delivers deep hydration and conditioning, helping the skin feel energised and rejuvenated. In our blushers, it provides more than colour inspiration — it brings the resilience of one of nature’s toughest survivors directly to your skin, combining beauty with proven performance.

Ectoin

One of the most extensively researched modern skin-protective ingredients used in cosmetic science. Originally discovered in microorganisms that survive in some of the world's harshest environments—including salt lakes, deserts and extreme temperatures—it functions as a natural protective molecule, helping cells remain stable and hydrated under environmental stress. This unique mechanism has made Ectoin one of the most extensively studied skin barrier ingredients introduced into cosmetic science in recent years. Rather than simply attracting moisture to the skin, Ectoin forms a protective hydration shell around proteins, cell membranes and other vital cellular structures. This helps reduce transepidermal water loss (TEWL), supports the skin's natural barrier and improves its resilience against everyday environmental stressors such as UV exposure, pollution, dry air and temperature extremes. Clinical studies have also demonstrated improvements in skin hydration, barrier function and overall skin comfort with regular topical use. For men, these benefits are particularly relevant. Daily shaving, outdoor exposure, air-conditioned workplaces and urban pollution can all place stress on the skin, often leading to dryness, irritation and visible redness. Ectoin helps strengthen the skin's natural defences, allowing it to better withstand these challenges while maintaining a smoother, healthier-looking complexion throughout the day. At MKND, we selected Ectoin because it reflects our philosophy of combining high-performance cosmetics with evidence-based skincare. Rather than simply masking imperfections, our BB Cream is formulated to support the skin beneath the makeup, helping maintain hydration, strengthen the skin barrier and improve resilience against the stresses of everyday life. Ectoin works particularly well alongside Dipotassium Glycyrrhizate. Whilst Ectoin helps protect the skin from environmental stress and supports barrier function, Dipotassium Glycyrrhizate helps calm visible redness and irritation. Together, they provide complementary benefits that help men's skin look healthier, feel more comfortable and remain resilient under daily environmental and shaving-related stress.

Ethylhexylglycerin

A gentle, skin-conditioning agent derived from glycerin. On its own, it helps soften and smooth the skin, but its real strength lies in boosting preservatives. In our formulas, it works hand-in-hand with Phenoxyethanol to enhance protection against microbes, ensuring the product stays safe and stable over its shelf life. Well-tolerated and effective at very low levels, it adds an extra layer of reliability without compromising skin comfort.

- used in the Concealer · Primer · Bronzer · Blusher · Translucent Setting Powder

Flannel Flower (Actinotus helianthi flower extract)

Packed with soothing phyto‑compounds—including quercetin, isorhamnetin, chlorogenic acid, flavonoid glycosides, amino acids, organic acids, and phenolics—this native extract conditions the skin, smooths texture, and helps protect against oxidative and inflammatory stress.

- used in the Translucent Setting Powder

Hemisqualane

Hemisqualane is one of the newest generation emollients used in modern skincare and colour cosmetics, valued for its exceptional spreadability and lightweight feel. Although its INCI name is C13-15 Alkane, it is more commonly known throughout the cosmetic industry as hemisqualane because of its close relationship to squalane, a naturally occurring component of the skin's protective lipid barrier. Produced from renewable plant sugars using advanced biotechnology, hemisqualane delivers many of the conditioning benefits associated with traditional squalane while offering a drier, lighter and virtually undetectable finish on the skin. One of hemisqualane's greatest strengths is the way it transforms the application of a product. It spreads quickly and evenly across the skin, reducing drag during application and leaving behind a smooth, breathable film that is barely noticeable once applied. Unlike many botanical oils and richer emollients, it conditions the skin without leaving an oily residue or unwanted shine, making it particularly well suited to modern complexion products. This lightweight performance is especially relevant for men. Many avoid skincare and cosmetics because they expect products to feel greasy, sticky or obvious on the skin. Hemisqualane helps overcome these concerns by allowing products to feel natural throughout the day while maintaining a clean, matte appearance. The result is skin that looks healthy and well cared for without feeling as though it is wearing makeup. Beyond improving skin feel, hemisqualane also supports the skin's natural barrier. Although it is not considered an active treatment ingredient like a vitamin or peptide, it helps reduce transepidermal water loss by forming a lightweight protective layer that slows the evaporation of moisture from the skin's surface. This assists the skin in maintaining hydration while helping minimise the tightness and dryness that commonly occur after shaving or exposure to harsh environmental conditions. Hemisqualane also improves the overall performance of a formulation. Its excellent spreadability allows pigments and skincare ingredients to be distributed more evenly across the skin, promoting consistent coverage and a more uniform finish. This combination of technical performance and refined skin feel has made hemisqualane an increasingly popular ingredient in high-performance primers, complexion products and modern colour cosmetics. Another important advantage of hemisqualane is its outstanding compatibility with silicone-based formulations. It blends seamlessly with silicone elastomers, contributing to the smooth, soft-focus finish expected from premium primers while maintaining excellent wear throughout the day. Rather than sitting heavily on the skin, it helps create an even surface that allows complexion products to apply more uniformly and maintain a natural appearance for longer. Hemisqualane is suitable for a wide range of skin types. Its lightweight structure makes it comfortable for oily and combination skin, while its moisture-retaining properties also benefit normal and dry skin. Because it is highly refined and non-comedogenic, it is generally well tolerated by sensitive skin and is unlikely to contribute to blocked pores or feelings of congestion. In cosmetic formulations, hemisqualane contributes far more than simple moisturisation. It improves application, enhances slip, reduces tackiness, supports even pigment distribution and helps create a finish that looks natural rather than cosmetic. These qualities make it particularly valuable in products designed to perform well under everyday conditions while remaining virtually invisible on the skin. At MKND, hemisqualane has been selected because it reflects our philosophy that cosmetics should improve both the appearance and condition of the skin without feeling heavy or obvious. Its ability to support the skin barrier, improve product performance and deliver a natural, weightless finish makes it an ideal ingredient for men seeking products that look authentic and feel comfortable from morning until night.

- used in the Primer

Hydrogenated Polycyclopentadiene

A film-forming agent that provides structure, stability and staying power to makeup. We use it in our Tinted Lip balms and Kajal Pencils to create a smooth flexible layer that helps pigments adhere to the skin or lips, reducing smudging and improving long wear. This gives our colour cosmetics their reliability — they stay put without feeling stiff.

Hydrogenated Polyisobutene

A lightweight emollient that delivers a soft cushiony feel. It enhances spreadability and allows pigments to glide evenly across the skin while also sealing in moisture. This silky non-greasy texture balances slip with comfort for effortless application.

Hydrolyzed Silk

A luxurious protein renowned for its ability to attract and hold moisture. It gives powders and skincare a soft-focus quality, blurring imperfections whilst leaving skin smooth and comfortable. In our Translucent Setting Powder, it elevates performance by providing weightless hydration and a refined silky finish. The result is a silky smooth finish that reduces shine, dead flat in fact.

- used in the Translucent Setting Powder

Illawarra Plum (Podocarpus elatus flower extract)

A botanical powerhouse rich in antioxidants, vitamin C, and anthocyanins, combined with amino acids and organic acids that gently exfoliate and hydrate. It brightens, defends against environmental damage, soothes, and supports skin elasticity, delivering a youthful, radiant glow

Isododecane

A highly volatile emollient that evaporates quickly after application, leaving a weightless feel. In our BB Creams, Concealers and Primer, it improves spreadability and helps other ingredients distribute evenly. It also enhances long wear without heaviness or residue.

- used in the Concealer · Primer

Isononyl Isononanoate

A silky ester oil with a soft powdery touch. It adds luxurious slip to formulas, helping them glide on smoothly and evenly. This lightweight emollient nourishes and conditions without leaving behind greasiness. In our Matte Lip Balm and Lippies, it keeps lips feeling comfortable and hydrated while ensuring the product retains its silky performance. By balancing moisture with a refined dry finish, it elevates the feel of colour cosmetics.

- used in the Matte Lip Balm

Jojoba Esters

Derived from jojoba oil, these esters closely mimic the skin’s natural sebum. They condition and protect, helping to prevent dryness and improve the overall feel of a formula. Jojoba esters also increase product stability, giving solid products like balms their smooth glide and non-sticky finish. In our Matte Lip Balm and Lippies, they create a natural layer of protection that enhances softness whilst making colour application comfortable and refined.

- used in the Matte Lip Balm

Jojoba Seed Oil

A nourishing oil rich in vitamins and essential fatty acids, with a composition very similar to the skin’s own oils. This makes it easily absorbed, delivering hydration and softness where it’s needed most. It helps protect against chapping and dryness while maintaining suppleness. Our jojoba oil is sourced from Australian growers, ensuring high quality and sustainable farming practices. In our Lippies, it adds richness and comfort, supporting smoother application and a more luxurious feel with every use.

Kaolin Australian White

A pure, mineral-rich clay from Australia known for its absorbency and mattifying properties. It gently lifts away impurities and excess oil while also improving how pigments sit on the skin. This keeps colour even and prevents shine from breaking through. In our Bronzers and Blushers, it ensures a smooth matte finish that feels refined and polished, allowing shades to stay vibrant and true throughout the day.

Kefir Ferment Filtrate

A probiotic-rich extract created by fermenting milk with kefir cultures. This fermentation process releases a unique profile of bioactive compounds, including peptides, polysaccharides and lactic acid. These work together to support the skin’s natural microbiome, helping balance and strengthen its protective barrier. In our BB Creams, Kefir Ferment Filtrate conditions, hydrates and calms the skin, reducing visible stress and sensitivity. It promotes smoother, more even skin texture, which not only looks healthier but also enhances how makeup applies and wears. As one of our hero ingredients, it reflects our focus on advanced, skin-first cosmetics that do more than just cover — they actively improve the skin beneath.

Lauroyl Lysine

An exceptionally high-value ingredient created by bonding the amino acid lysine with lauric acid. It is prized for its ability to transform the texture of powders, making them feel velvety, silky and cushiony on the skin. Lauroyl Lysine reduces the dryness and chalkiness that can sometimes come with powder products, replacing it with a breathable, luxurious finish. In our Blushers and Translucent Setting Powder, this ingredient ensures pigments blend seamlessly, cling evenly to the skin and maintain a soft-touch feel all day. Though rare and expensive, its ability to elevate a formula makes it one of the most important ingredients we use.

- used in the Translucent Setting Powder

Lauryl PEG-9 Polydimethylsiloxyethyl Dimethicone

A modern silicone-based emulsifier that helps water and oil ingredients combine smoothly. It acts as both a stabiliser and a skin conditioner, reducing greasiness whilst improving spreadability. In products like our BB Creams, Concealers and Primers, it helps create a uniform, even base that feels silky on the skin. Its inclusion reflects our focus on performance and safety, as it has been extensively studied and proven to be both effective and well tolerated.

- used in the Concealer · Primer

Lecithin

A naturally occurring phospholipid most often derived from soy or sunflower seeds. It has strong emollient properties, helping to soften and moisturise the skin, while also acting as an emulsifier to keep formulas stable. Lecithin strengthens the skin’s natural barrier and improves hydration, giving a smoother, more supple feel. In our Lippies, it enriches the formula with creaminess and glide, enhancing both comfort and wear.

Macadamia Oil

An Australian native oil naturally rich in monounsaturated fatty acids and squalene. With a profile similar to the skin’s natural sebum, macadamia oil is deeply nourishing, easily absorbed and especially effective at restoring softness and elasticity. It is gentle enough for delicate areas, yet powerful enough to condition and protect the skin barrier. In our Kajal Pencils, it provides smooth application while caring for the skin. Sourced locally, it reflects the richness of Australia’s botanical resources.

Meadowfoam Seed Oil (Limnanthes Alba Seed Oil)

Meadowfoam Seed Oil is unlike most botanical oils. While many natural oils gradually oxidise when exposed to air and light, Meadowfoam possesses a unique fatty acid profile that gives it exceptional oxidative stability. Comparative studies have shown Meadowfoam Oil to be among the most oxidatively stable vegetable oils studied, helping preserve both the integrity of the oil and the performance of cosmetic formulations over time.

On the skin, Meadowfoam forms a lightweight, breathable film that helps reduce moisture loss while leaving a soft, conditioned feel without greasiness. Its excellent spreadability and elegant sensory profile make it particularly well suited to products that are intended to feel comfortable and natural on the skin.

Beyond its skin-conditioning properties, Meadowfoam is highly regarded by cosmetic formulators for its outstanding stability and compatibility with wax-based formulations. Research evaluating plant-based alternatives to synthetic ingredients found that Meadowfoam Seed Oil performed particularly well in lipstick formulations, where it contributed to product structure, firmness and stability when combined with natural waxes. These formulation benefits make Meadowfoam far more than simply another botanical oil—it is a genuine performance ingredient.

At MKND, we selected Meadowfoam Seed Oil because it delivers far more than moisturisation alone. Its exceptional oxidative stability helps maintain product quality throughout its shelf life, while its elegant skin feel and excellent compatibility with waxes contribute to lip and eye products that remain smooth, stable and comfortable to apply every day.

- used in the Lip Colour · Matte Lip Balm

Selected References

1. de Clermont-Gallerande H, et al. Substitution of Synthetic Waxes by Plant-Based Waxes in Lipsticks. OCL. 2022.
2. Isbell TA, Abbott TP, Carlson KD. Oxidative Stability Index of Vegetable Oils in Binary Mixtures with Meadowfoam Oil. Industrial Crops and Products. 1999;9(2):115–123.

Methyl Methacrylate Crosspolymer

A porous, lightweight polymer that improves texture and finish. It helps absorb excess oil and diffuses light across the skin, softening the appearance of fine lines and imperfections. This results in a soft-focus matte effect that looks polished but never heavy. In our Bronzers and Translucent Setting Powder, it keeps the complexion looking fresh by reducing unwanted shine and improving skin feel. Its inclusion demonstrates our commitment to formulas that perform beautifully while still feeling weightless.

- used in the Translucent Setting Powder

Mica

A naturally occurring mineral that adds light, reflection and luminosity. It gives colour cosmetics their glow, dimension and radiance. Mica can range from matte to shimmering depending on the grade used, allowing us to create products that look natural in daylight but still catch the light beautifully. In our Bronzers and Blushers, it enhances depth and vitality, ensuring the finish looks refined rather than flat. All of our mica is responsibly and ethically sourced, supporting both safety and consistent quality.

Montmorillonite Australian Yellow

A mineral-rich Australian clay known for its absorbency and ability to purify. It draws out impurities, balances oil levels and helps pigments adhere more effectively to the skin. Montmorillonite also imparts a natural matte effect, making it an excellent addition to colour cosmetics that need to stay fresh throughout the day. In our Bronzers, it ensures smooth application and helps colour remain even. Its Australian provenance underscores our commitment to local, sustainable sourcing.

Murumuru (Astrocaryum murumuru) Butter

A deeply emollient natural butter rich in lauric, myristic and oleic acids. These fatty acids not only nourish and soften but also contribute to the way formulas perform. In soap, Murumuru Butter is valued for the creamy stable lather it produces, helping to cleanse effectively while preventing the skin from feeling stripped or tight. In lip products, its generous moisturising qualities help to restore elasticity, reduce dryness and keep lips supple for longer. It forms a light protective barrier that locks in hydration without heaviness, enhancing comfort and wear. Murumuru Butter is one of those rare multifunctional ingredients — indulgent yet highly functional — that elevates both skincare and colour cosmetics.

- used in the Matte Lip Balm · Dead Sea Mud & Charcoal Facial Soap

Niacinamide (Vitamin B3)

Niacinamide, also known as Vitamin B3, is one of the most extensively researched ingredients in modern skincare. Its ability to improve multiple aspects of skin health makes it a true multitasker, helping to strengthen the skin barrier, balance oil production, reduce the appearance of enlarged pores, even skin tone and soften the visible signs of ageing. Unlike many active ingredients that target a single concern, niacinamide supports the skin's natural function. It helps increase the production of ceramides and other essential lipids, strengthening the skin's protective barrier and improving moisture retention. A healthier barrier means skin is better equipped to defend itself against environmental stress while feeling smoother and more comfortable. For men, niacinamide offers particular advantages. Men's skin is typically thicker, produces more sebum and is regularly exposed to the stress of shaving. Excess oil can contribute to unwanted shine and make pores appear more noticeable, while repeated shaving can leave the skin feeling irritated and vulnerable. Research has shown that niacinamide can help regulate excess sebum, reduce the appearance of enlarged pores and support a stronger, healthier skin barrier, making it well suited to everyday men's skincare. Niacinamide is also recognised for its ability to brighten the complexion by helping reduce the transfer of melanin to skin cells. Rather than bleaching the skin, it promotes a more even-looking skin tone and helps diminish the appearance of post-inflammatory marks and uneven pigmentation over time. At MKND, we pair Niacinamide with Caffeine in our Concealer because the two ingredients complement each other exceptionally well. While caffeine helps reduce the appearance of puffiness and visible signs of fatigue around the eyes, niacinamide improves skin barrier function, supports hydration and promotes a brighter, more even-looking complexion. Together, they help tired eyes appear naturally refreshed while delivering genuine skincare benefits beneath the concealer. Niacinamide also works exceptionally well alongside soothing ingredients such as Bisabolol and Dipotassium Glycyrrhizate, creating formulations that calm visible redness while helping maintain resilient, healthy-looking skin. With decades of scientific research supporting its effectiveness, niacinamide has earned its reputation as one of the most reliable and versatile ingredients in cosmetic science. It doesn't promise overnight miracles. Instead, it consistently helps skin look healthier, stronger and more balanced with regular use.

- used in the Concealer

Octyldodecanol

A multifunctional fatty alcohol that acts as both an emollient and a stabiliser. It provides a smooth comfortable feel while also helping to solubilise and support other ingredients. In our Blushers, Octyldodecanol plays an essential role in the lipid phase as a binder, ensuring pigments and powders are held together evenly. This binding action improves product integrity, consistency and longevity, while still contributing to a refined silky texture on the skin.

Octyldodecyl Stearoyl Stearate

An ester that creates a dry, cushiony skin feel while improving the spread of pigments. It acts as both an emollient and a binder, ensuring powders adhere evenly and stay in place. This ingredient helps colour last longer whilst giving products a soft, elegant texture. Its ability to marry performance with comfort makes it especially valuable in powder-based formulations.

Olive Oil

Olive oil is naturally rich in antioxidants and skin-friendly fatty acids, giving it a reputation as one of the most nourishing oils in skincare. In our artisan soap, it brings a silky smoothness to the formula, helping to condition and protect while you cleanse. The result is a gentle wash that supports hydration and leaves skin feeling soft and cared for, rather than tight or dry.

- used in the Dead Sea Mud & Charcoal Facial Soap

Ozokerite Wax

A naturally occurring mineral wax known for its firmness and stabilising properties. It increases the hardness of sticks and pencils, ensuring they maintain shape during use. At the same time, it improves the smoothness of application, balancing structure with performance. In our Kajal Pencils, it contributes to precision, long wear and ease of glide.

PEG-10 Dimethicone

A silicone derivative that acts as an emulsifier, spreading agent and conditioner. It enables oil and water components to combine evenly while leaving a soft non-greasy touch on the skin. In complexion products like our BB Creams, Concealers and Primer, it ensures even application, reduces patchiness and adds a silky finish. Safe and well studied, it provides stability and comfort in modern formulations. Some websites rank PEG ingredients harshly without context, fuelling misconceptions — yet PEG-10 Dimethicone has been thoroughly tested, is purified to remove contaminants, and is trusted worldwide as one of the most effective tools for creating reliable, breathable, oil-free formulas.

- used in the Concealer · Primer

Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate

A highly effective antioxidant that protects formulas from oxidation. By stabilising oils, waxes and emollients, it extends product shelf life and preserves performance. Although present in very small amounts, it plays a critical role in ensuring the safety and quality of cosmetics. In our lip and pencil products, it helps prevent rancidity and maintains freshness, ensuring the formula performs as intended until the very last use. A highly effective antioxidant that protects formulas from going rancid or spoiling when exposed to air and light. By slowing down the natural breakdown of oils and waxes, it helps maintain freshness, stability and performance over time. In lip and pencil products, even though it is used in very small amounts, it plays a critical role in keeping the formula safe, consistent and pleasant to use until the very last application.

- used in the Matte Lip Balm

Pentaerythrityl Tetraisostearate

A multifunctional ester that provides exceptional lubricity and spreadability. It improves pigment dispersion, allowing for smooth and even colour delivery. It also imparts a rich conditioning effect, leaving the skin soft and supple. In Bronzers and Blushers, it gives formulas a creamy texture that blends effortlessly for a seamless finish.

Phenoxyethanol

One of the most rigorously tested preservatives in modern cosmetics. It protects formulas against bacteria, mould, and yeast, making sure your product stays safe and effective from first use to last. Unlike food, cosmetics must remain stable over many months of daily use, and preservatives make this possible. Phenoxyethanol is used in tiny amounts, proven safe at these levels, and avoids the risks that come with unpreserved products.

- used in the Concealer · Primer · Translucent Setting Powder

Phenyl Trimethicone

A liquid silicone that improves texture, spreadability and wear. It reduces tackiness, enhances pigment distribution and helps formulas resist fading, leaving a refined finish that feels polished rather than oily. Importantly, it is not an oil — making it an ideal choice for lightweight, oil-free formulations. Despite persistent myths, silicones like Phenyl Trimethicone do not block or suffocate the skin. Instead, they form flexible, breathable layers that enhance comfort and longevity. Extensively studied and proven safe, this ingredient is trusted to elevate the performance of modern cosmetics.

- used in the Concealer

Polyethylene Wax

A synthetic wax valued for its strength and consistency. It adds structure to solid products, ensuring they hold their shape while still applying smoothly. In Lippies, it helps prevent smudging and feathering, allowing for even colour application that feels comfortable and reliable.

Polyhydroxystearic Acid

A dispersing agent and stabiliser that keeps pigments evenly suspended within a formula. It prevents clumping or settling, which is crucial for colour consistency. In Matte Lip Balm and Lippies, it ensures smooth application and uniform coverage, making colour payoff more predictable and polished.

- used in the Matte Lip Balm

Polymethylsilsesquioxane

A silicone resin that gives powders their refined, soft-focus finish. It diffuses light across the skin, helping blur fine lines and imperfections, whilst improving slip and wear. Alternatives were tested, but Polymethylsilsesquioxane consistently provided the most elegant lightweight matte effect without chalkiness. Its inclusion ensures a finish that feels modern and looks natural, a quality we believe customers deserve.

- used in the Translucent Setting Powder

Polysilicone-11

A high-performance silicone elastomer that transforms texture. It creates a flexible breathable layer on the skin that smooths the surface and enhances makeup adhesion. In our Primer, Polysilicone-11 helps control shine and delivers the kind of velvety finish that simply cannot be achieved with natural thickeners alone. Chosen for its superior performance and proven safety, it is key to creating a base that feels weightless yet flawless.

- used in the Primer

Polyvinylpyrrolidone

A versatile polymer widely used in cosmetics as a film-former and stabiliser. It creates a thin flexible layer on the skin that improves adhesion and helps pigments stay in place. In our Concealer, PVP contributes to smooth long-lasting coverage that resists creasing while maintaining a natural comfortable feel. Its stabilising role also improves consistency, ensuring the product performs the same from first use to last.

- used in the Concealer

Propanediol

A naturally derived glycol, often sourced from corn sugar. It acts as a humectant, drawing water into the skin, while also enhancing the penetration of other ingredients. In BB Creams, Concealers and Primer, it supports hydration and comfort while helping actives disperse more evenly. Gentle and well tolerated, Propanediol is a sustainable alternative to older petroleum-derived glycols.

- used in the Concealer · Primer

Quartz

A naturally occurring mineral that adds texture and subtle luminosity. Finely milled quartz can provide gentle light reflection, giving skin a fresh radiant quality without shimmer. In Bronzers and Blushers, it helps create depth and dimension while supporting a soft, even finish. Its mineral nature makes it both stable and safe for sensitive skin.

Shea (Butyrospermum parkii) Seed Butter

Butyrospermum Parkii (Shea) Butter is a rich, natural butter prized for its deeply nourishing and restorative properties. Naturally abundant in essential fatty acids, it helps replenish lost moisture, soften dry or chapped lips and support the skin’s natural barrier. In our Matte Lip Balm, it melts gently on contact, delivering a smooth, conditioning feel without heaviness. Beyond immediate comfort, it helps maintain suppleness over time, ensuring lips remain soft, protected and healthy-looking throughout the day.

- used in the Primer · Matte Lip Balm

Silica

An ultra-fine mineral powder with oil-absorbing and blurring qualities. Silica reduces shine, improves slip and creates a soft-focus effect that smooths the look of skin. In products like BB Creams, Concealers, Primers and powders, it ensures a lightweight feel while extending wear. In our Translucent Setting Powder, we use the highest grade of silica available, giving a refined finish that is weightless, comfortable and free from the chalkiness often associated with lower grades. Its versatility makes it one of the most important performance minerals in modern cosmetics.

- used in the Concealer · Primer · Translucent Setting Powder

Silica Dimethyl Silylate

A treated form of silica with thixotropic properties, meaning it helps thicken and stabilise oils and waxes. It adds a unique dry-touch feel and improves the stability of solid formulations. In Matte Lip Balm and Lippies, it helps control oiliness, enhance structure and reduce gloss, delivering the comfortable matte effect our products are known for.

- used in the Primer · Matte Lip Balm

Silicones

Silicones have become essential in modern skincare and cosmetics because of their proven safety, performance and versatility. They are among the most thoroughly studied ingredients in the beauty industry and are consistently rated as non-toxic, non-irritating and environmentally stable. Unlike heavy natural oils, silicones create a breathable, lightweight barrier that locks in hydration, smooths texture and enhances product spreadability without clogging pores. Their unique structures also make formulas more elegant, long-lasting, and comfortable on the skin. Far from being a “cheap filler,” silicones are high-performing materials that ensure our products deliver a refined, reliable finish — and they are often safer and more sustainable than many so-called “natural” alternatives.

Sodium Chloride

Common table salt in its purest form, used in cosmetics for its functional benefits. It helps control viscosity and stabilise emulsions, ensuring formulas remain consistent. In BB Creams and Concealers, it fine-tunes thickness so application feels smooth and balanced. Safe and inert, Sodium Chloride is a reliable building block that supports formula stability.

- used in the Concealer · Primer

Sodium Dehydroacetate

A gentle preservative used to protect formulas from spoilage caused by yeast, bacteria and mould. It works at very low concentrations to ensure product safety without irritation. In our Translucent Setting Powder, it provides long-lasting stability, making sure the product remains safe and effective throughout its shelf life.

- used in the Translucent Setting Powder

Sodium Hydroxide

A strong alkaline compound that is essential in the traditional art of soap making. It acts as the catalyst for saponification — the process that transforms oils, such as olive oil, into soap (sodium olivate). By the end of this process, all of the Sodium Hydroxide has been completely neutralised, leaving behind a safe, gentle cleanser. Its use reflects both the precision and craft required to create high-quality soap.

- used in the Dead Sea Mud & Charcoal Facial Soap

Stearalkonium Hectorite

A clay-derived stabiliser that keeps pigments and powders evenly suspended in oils. It improves texture, prevents settling and enhances smooth application. In solid formulas like Matte Lip Balm and Lippies, it provides structure and consistency, ensuring colour glides on evenly and stays in place.

- used in the Matte Lip Balm

Synthetic Wax

A man-made wax designed to provide consistency, firmness and smooth application. Unlike some natural waxes, it has a uniform structure that enhances stability and reliability. In lip products and balms, it ensures glide and comfort while helping formulas withstand variations in temperature, (think about how often you might leave it in your car).

- used in the Matte Lip Balm

Talc

A natural mineral long valued in cosmetics for its softness, absorbency and ability to create a beautifully smooth texture. We resisted using talc for some time, as it is often misunderstood and associated with negative press. However, once trialled, its superiority was undeniable — the skin feel and performance it brings simply cannot be matched by alternatives. In our Bronzers and Blushers, talc ensures powders blend seamlessly, stay even and deliver a finish that is refined, comfortable and elegant. Importantly, we use only cosmetic-grade talc, tested for purity and safety, giving our customers the best skin feel achievable without compromise.

Tetrahydrodiferuloylmethane

A highly active antioxidant derived from curcumin, the golden compound found in turmeric. It is celebrated for its ability to fight free radicals, calm irritation and brighten the complexion. In our BB Creams, it works quietly in the background to protect skin from environmental stress while helping to promote an even, healthy tone. Chosen because of its multifunctionality and proven efficacy, it represents our philosophy of selecting ingredients that not only improve the look of skin but also support its long-term resilience.

Tocopheryl Acetate

A stable derivative of Vitamin E that shares many of the same protective and moisturising benefits. It defends against oxidative stress while conditioning the skin. In BB Creams, Kajal Pencils and Blushers, it contributes to skin comfort and long-term care within colour cosmetics.

- used in the BB Cream

Trimethylsiloxysilicate

A film-forming silicone resin renowned for its ability to extend wear. It forms a strong but flexible layer that resists smudging, transferring or fading, while still allowing the skin to feel comfortable and breathable. This was selected after extensive testing because no natural alternative could match its ability to lock makeup in place for hours without cracking or heaviness. For us, it represents performance without compromise.

- used in the BB Cream

Trisiloxane

A volatile silicone that evaporates after application, leaving a clean weightless feel. It improves spreadability, allowing formulas to glide evenly without drag. In trials, Trisiloxane outperformed other slip agents by creating a more refined finish with no greasy residue. Its role is subtle but vital, it ensures comfort and elegance in oil-free, long-wear formulations.

Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer

A crosslinked silicone network that provides blurring, oil control and long-lasting wear. It improves skin texture by filling in unevenness and controlling shine, whilst helping pigments stay in place. Chosen because it combines multiple benefits in one ingredient, it allows us to achieve a polished look that remains fresh throughout the day. Its multifunctionality makes it an efficient and essential part of modern formulations.

- used in the Concealer · Primer

VP/Hexadecene Copolymer

A flexible film-forming agent that improves adhesion and durability in colour cosmetics. It creates a thin, invisible layer that helps pigments grip to the skin or lips, extending wear while still allowing for movement and comfort. In our Lippies and Kajal Pencils, it ensures colour stays vibrant and resists smudging without ever feeling heavy or brittle. This ingredient was chosen after extensive testing for its ability to combine performance with comfort — a balance that is essential to our formulations.

Waratah Extract (Telopea speciosissima flower extract)

This striking Australian native is rich in flavonoids, amino acids and antioxidants that help hydrate, brighten and protect the skin. In our formulas, it works to smooth texture, even tone and defend against daily environmental stress. Sustainably sourced using gentle water-based extraction, it delivers the flower’s natural vitality in a pure, skin-friendly form.

Zinc Stearate

A mineral-based compound widely used in powders for its lubricating and mattifying qualities. It improves adhesion, helping powders cling evenly to the skin, while also contributing to a silky smooth texture. In Bronzers, Blushers and Setting Powder, it helps colour apply seamlessly and stay put.

- used in the Translucent Setting Powder